This talk from Shawn Wang (aka swyx) provides mental models on how to think about Developer Experience. I'm writing non-exhaustive notes for this talk so I can remember some of my favourite ideas but I recommend starting with the original. You can also find Shawn's slides here which I've screenshotted
I enjoyed this talk, where Phil Leggetter shares a framework for a DevRel funnel. Below are some summarised notes of what I took from this talk. Base funnel * Acquisition - signs up * Activation - using your product, e.g. first API call * Retention - continues to use product * Referral -
Here's how some code led to 60+ GitHub stars, 30+ retweets and 150 likes in 24 hours. I love Awesome lists like Awesome Python, Awesome iOS and Awesome Swift. And I'm not alone. Awesome iOS has more than 40k GitHub stars. With my friend Nick, I help run iOS Dev
It was an unremarkable April evening as I jogged through a nondescript suburban neighbourhood. I was lost in thought. Nodding along to HAIM’s Women in Music Pt. III album. The only sound to be heard was my pounding feet and the muffled sounds of the Californian sisters emanating from
Nimrod Kramer, CEO of Daily.dev, was recently interviewed on the Scaling DevTools podcast. In the interview, Nimrod shares his insights on developer marketing, and how Daily.dev has scaled quickly to over 150,000 users. Start with what Nimrod emphasises the importance of 'starting with what' in developer marketing.
Overnight success is rare. Quite rare. Many variables must line up to become successful. It usually takes longer to gain traction with customers than anyone would like. Let's look at what may delay your DevTool success. We’ll also touch on Michael Christofides’ story. Christofides is a developer who has
Below are five of my favourite examples of developer-focused companies creatively marketing to developers. Atom 1.0 from GitHub This video from GitHub might just be the Dollar Shave Club of the developer world and kicked off the Atom code editor in a big way. It's a hilarious video promoting
Marketing is hard. But developer marketing is marketing on hard-mode. Listening to experts on podcasts is one way to make developer marketing a little bit easier. Below are my favourite developer marketing podcasts. Scaling DevTools Scaling DevTools investigates how DevTools go from zero to one. Each episode interviews an expert
DevRel's philosophy overcomes the typical developers' skeptical attitude toward traditional hard-sell marketing. Learn more about DevRel.
From day one, Stripe has been adamant about ease of use. Its installation process is a breeze – just copy and paste seven lines of code to get up and running. And its documentation is famously clear and concise. Stripe co-founder John Collison [https://www.npr.org/2018/05/07/608512576/