Four Indie Hackers with great Developer Marketing

Four Indie Hackers with great Developer Marketing


Flatlogic has $10k MRR and was created by software developers for software developers. The team know exactly what matters to web developers. This leads to consistent messaging  about solving problems important to developers.

I love that they show their use cases really clearly to developers.

This approach has resulted in over 25,000 developers worldwide using Flatlogic to help create and support their web apps.

Flatlogic allows you to create full-stack React, Vue, Angular apps faster and they breakit down to 3 simple steps.

They are consistently iterating, improving and educating. Follow them on Twitter for some great blog posts.


Tuple have created a great remote pair programming app with developers in mind.

As soon as you arrive on the site, it's clear that Tuple lives and breathes development.

“Developers deserve purpose-built tools. A fast, lightweight tool built for nitpicky developers like ourselves. One that sweats the details programmers care about like efficient CPU usage, no UI chrome, and a 5K-quality video stream. A tool that fades into the background and lets you focus on being a great pair”.
- Ben Orenstain, Founder, Developers deserve purpose-built tools.

Tuple have a very unique story. Across several years Ben Orenstein, founder of Tuple built out a large email list and Twitter following. His audience were mainly made up of software engineers, this was even before Tuple had been created. Once Tuple was created and they had the perfect audience directory for it, he tested prices and features with the audience and asked for their money - all without a product demo!

People loved the product and were happy to pay.

One of Ben’s customers said:

I will pay you several hundred dollars just to support what you’re doing because I’ve gotten so much value from your over the years. I don’t even need what you’re selling. I just want to support what you’re doing here.
-Ayush Chaturvedi, $8,000 in revenue without even a product 💸| Tuple

Providing value is extremely important and has done Tuple wonders. Here are some quotes from their users (yes that's The DHH).


Railsdevs is a hiring platform for rails developers. The twists are that it's completely focused on making an awesome experience for developers and it's open source!

It's also within a niche so if you're a rails developer, everything on Railsdevs will be super relevant.

Railsdevs has two marketing strategies:

1. Open source

Making railsdevs open source gets Rails developers excited to contribute. It's rare that a product, especially a profitable SaaS, is open source. Usually OSS is for libraries and frameworks and such. Railsdevs gets a lot of "free" marketing through pull requests, GitHub contributions, and stars. At one point, Railsdevs trending on GitHub for a week and saw a ton of developers sign up during that time.

2. Improving the developer experience

Joe Masilotti, the founder of Railsdevs, understands that in his hiring platform, developers are the most valuable side of the marketplace.

With the exception of the pricing page all of the marketing is for getting hired as a Rails developer.

This leads to all decisions being focused on a better experience for the developer. Even though the paying customers are the businesses! By making a better product for the developers the businesses will get access to better talent and therefore I'll see more sign ups.

Share your values

Railsdevs also do a great job communicating their values on their about page.


Robot.alp is a monitoring platform which will check all your services, keep you updated and will automatically notify when something goes wrong. is growing fast - their reported revenue on Indie Hacker's is now $5k/pm.

They offer 8 monitors in total for different functions, so you'll never miss a dip in service.

Educate your audience

If this is all new to you, don't worry Robot.alp provide some great help guides that cover Set up, monitors, notifications and more. As well as providing other free online tools. It's clear that this is one of the foundations to Robot.alp's strategy.

Specific use cases

One thing Robot.alps do really well is get past generalities and share specific ways they can help developers.

Let me know if there are any companies who you think do a great job marketing to developers.

I Originally posted this article on Indie Hackers

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